Positive Luxury showcases brands that are stylish, innovative, sustainable and healthy.
Their mission is to tell you more about the environmental and social performance of great brands and products, so that you can feel good and do good at the same time. We are very happy to be one of Positive Luxury’s chosen brands.
“With its vintage inspirations, feminine chic and just the right amount of boyish charm, Swedish label Patouf has Scandi-cool and sustainability down to a T”. Read the full article here
Spring is finally here and Jade top and skirt are definitely among our most popular styles this season! Our favourite blogger Jennifer from The Style Crusader featured it in a post up yesterday, here is what she wrote about it:
“I decided to rock this Patouf cropped top with a little white t-shirt underneath because I’m just not ready to embrace the midriff full on. I love this top, by the way. It’s a little sci-fi crazy with its silver sheen and structured shape. I like that. It means I can pretend to be on the Starship Enterprise while I walk around town (much to my husband’s distaste). I want to wear it with something seriously fierce (read: a patent black shiny high-waisted pencil skirt and some kick-butt heels) but jeans and Converse fit a bit more with my everyday needs… for now at least”.
Our retailer 30Cancan in Paris also took some amazing pictures of the Jade outfit, here’s one of them:

Last weekend was spent in Paris for fashion week. We shared a showroom with NY brand sea-ny at Oui Management in the beautiful area of Saint Germain to show the AW12 collection.
One of our favorite bloggers, Jennifer Inglis from The style Crusader, posted these beautiful pictures of her outfit during London Fashion Week. We are very excited that she chose to wear Fly away jumper from the Autumn/Winter 2012 collection and as always pulls off this effortless chic style that we love.
We are showing Autumn/Winter 2012 collection at Oui Management showroom, 3rd floor in Paris, March 1st until March 5th.
To book your appointment contact us by mail: info@patouf.se
or phone: +46 8 533 328 48.
We are very happy to present the palette shop – our new retailer in Singapore!

“The palette shop aims to provide an alternative shopping experience for discerning shoppers who are tired of massproduced products and duplicate shopping malls. Featuring exclusive clothing and accessories labels, often hand-made, from small, independent designers mainly from Europe and the USA, the shop aims to provide products which are functional and versatile to suit any palette”.

Siljan was founded by three friends, Erika, Melora and Jakob, living in Portland, Oregon. Here is how they describe the shop:
“We at Siljan offer a peerless assortment of men’s and women’s apparel, shoes, and accessories. Our love of Scandinavia, from personal and aesthetic perspectives, has ignited within us the desire to create a unique and dependable source of inspiration and style for our customers. Siljan offers a hand-picked selection of items that incorporate nods to Scandinavian heritage in high-quality timelessness and modern design.”
We are really excited about our new U.S retailer!
We want to thank all of our amazing customers for a great year and wish you a happy new year!! Here is a preview of what’s to come in 2012:
Beautiful Agnes Karlsson in our Spring/Summer campaign shot by Jakob Dahlström, styled by Gustav Hagberg, hair and make up by Tove de Vahl.

The FADER is a music and style magazine based in the US. When we visited New York this autumn we got invited to their office where we got to meet with senior editor Amber Bravo. At the time she was working on a round-up of essential boot/shoe styles for winter. She ended up featuring Uma shoes in the article!


During Paris fashion week in September we had our first meeting with Odette the beautiful owner of Profumodibiscotti. The boutique is located in Cesena, close to Bologna in Italy. profumodibiscotti carry brands such as Vanessa Bruno, Kallistè, Les Petites… and many more. We are really excited about our first retailer in Italy!

Lookbook picture from Profumodibiscotti – the models are wearing Pearl collar and Desirée dress from Patouf.


Den 15 december har vi utförsäljning av Patoufs tidigare kollektioner och provplagg samt upp till 50% rea på nuvarande höstkollektion!
Vi finns på Lundagatan 40, t-bana Zinkensdamm, lokal direkt från gatan.
Tid: 08.00 – 20-00. Kom i tid – först till kvarn!
Cash is queen!
Today we start our winter sale in the shop with 30% off all AW11 styles.
Happy shopping!


Fashion editor at ELLE.se, Emma Elwin, wearing Lola faux fur coat in the picture above, and here in Tara Magazine.

Danish blog buytheway celebrate first of Advent with an event where you can win a pair of Edith shoes. All you have to do to enter the competition is to like the Patouf Facebook page and enter your shoe size here before December 4th. Happy first of Advent!


nana & bird is a multi-label boutique that stocks fashion and lifestyle products curated by co-founders, best friends and shopaholics Georgina Koh and Tan Chiew Ling.
nana & bird started off as a pop-up concept store in Singapore in April 2010 because Georgina and Tan Chiew didn’t want to be yet another retail shop selling clothes. So they set out to create an intimate setting for their friends and customers to be able to hang out and have a cup of coffee while they were shopping.
nana & bird’s philosophy is to sell only what they love, and we are very happy and excited that Patouf is amongst their carefully chosen brands.

Yesterday was the finale of Swedish Elite Model Search 2011. Patouf was one of four designers; American Apparel, Dagmar and Lee featured in the fashion show. The show was held at Berns in Stockholm and styled by amazing stylist Gustav Skärbring. Here are a few pictures from the show:

Hosts for the evening were bloggers Kenza and Andreas Wijk. Follow their search for the Swedish candidate at Kanal 5 Play.

We are showing Spring/Summer 2012 collection at Oui Management showroom in Paris October 1st and October 2nd!
To book your appointment contact us by mail: info@patouf.se
or phone: +46 70 7424863.

We are really excited about our new retailer Pukineshop in Finland! Pukineshop opened their online store this week.
